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SAAS
Strategically supercharged UX and design.
In an AI-enabled world, strategic thinking has never been more important for delivering digital solutions that resonate with users and elevate businesses. I’ve spent my 20+ year career leading and crafting strategic, innovative digital experiences that drive impressive user engagement across sectors including finance, healthcare, travel & hospitality, CPG and more.
First impressions matter.
If a website is a brand’s front door, the national YMCA was losing market share with its lack of curb appeal. I led the digital evolution of America’s quintessential community organization.
Your user stands above all.
Digital strategy and UX were key in modernizing the global web experience for Northern Trust, a renowned financial institution with over $1.2 trillion in assets under management.
A connected experience is a journey, not a destination.
I united the experience design and engineering teams to create the new Connected Experiences department at Laughlin Constable (2024 AdAge small agency of the year). Once I defined key foundations and principles, I elevated the team toward growth and long-term success.
Design can help us all.
I helped create Fedex + Microsoft AI-fueled software to safely transport first-wave shipments of COVID-19 vaccine as the pandemic spread quickly across the continental U.S.
Blue sky thinking can lead to stratospheric ROI.
Ideation, concepting and in-depth user testing helped elevate a billion-dollar airline loyalty partnership by introducing new digital solutions within the United customer journey.
A-level execution doesn't happen on its own.
Bringing complex digital experiences and SAAS products to life requires rigorous processes and methodologies, along with a deep technical toolbox.
Make up a few rules as you go, and have a little fun.
How often do you get to create a new sports league? I led the team that devised and engineered a digital cookie craze, featuring the Manning brothers and Oreo Double Stuf cookies. It debuted during the 2009 NFL Super Bowl to drive $500m in Q1 sales.
Learn as much as you can, and share what you know.
My work lives squarely at the intersection of creativity and technology. Thriving at that intersection requires a relentless curiosity and aptitude to explore new solutions, learn new tools, apply new processes, and evangelize that knowledge to better lead teams toward what’s next.
