Coca-Cola

Coca-Cola named VML its global digital agency of record, and the floodgates of opportunity opened for new soft-drink-themed solutions across a wide range of digital touchpoints. I worked with our Atlanta-based team to deliver a brand-new hub to build new cross-promotional awareness between five of Coca-Cola’s most recognizable brands: Coca Cola, Coke Zero, Sprite, Fanta, and Diet Coke. I led the creation of fun, engaging solutions like a brand-to-personality-matching microsite and augmented reality concepting.

Team: Josey Yun, Kaleeta McDade, Joe Michaelson

Deliverables & Contributions:
IA/UX/UI lead, Augmented reality concepting