Boots Pharmacy

Boots’ digital design system was severely outdated and suffered from chaotic internal application due to lack of proper design rigor and direction. I partnered with our VML London team to bring a fresh new digital vision for the future of Boots’ website properties, properly documented with extremely detailed and rigorous guardrails around proper usage. I spent time on the ground with the Boots team in Nottingham to help ramp up their teams and ensure that the new design system was properly leveraged.

Results
The new Boots design system was warmly received with open arms, all the way up to executive management. Changes were immediately implemented on Boots.com, leading to clearer UX navigation and cleaner UI application for millions of users and driving substantially more efficient conversion for the $20billion+ YOY revenue behemoth.

Team: Kallon Ryan, Will Plummer, Joe Michaelson

Deliverables & Contributions:
Digital Design System design, architecture, evangelization