Gevalia & Tassimo Tea

At Razorfish, I led design visioning and website refreshes for both Gevalia Coffee and Tassimo Tea, working to infuse a new world of e-commerce for both brands that had previously existed exclusively in the mail-order space. Far more than just a site redesign, our e-commerce work included architecture of the entire sales flow, definition of the conversion journey and consideration for a new library of digital assets representing the entire line of teas and coffees for each brand.

Team: Ryan Duritsa, Jennifer Snow, Jordan Polonsky, Susan Curtis, Matt Savard

Deliverables & Contributions:
UX & UI leadership