Butterball Turkey

Our team at VML partnered with longtime client Butterball to re-envision the company’s corporate website, which had become dated in content and visual treatment. We started with discovery and worked alongside our creative team to define a range of digital elements to help spice up the experience, with the goal of infusing the brand-driven essence of one of our country’s most cherished family events: Thanksgiving.

With custom-shot photography and a family- and holiday-friendly design system, we restructured and redesigned the site to help position the digital brand and elevate key content (like recipes) to drive increased website interaction and usage.

Team: Tyler Campbell, Brant Herzer, Josey Yun, Joe Michaelson, VML brand team

Deliverables & Contributions:
UX/UI lead