Kraft + Nascar

Nascar has always prided itself as a sport for the fans. The Nascar faithful have access to cars, tracks and drivers in a way most other professional sports won’t entertain. In 2009, Our team at Razorfish Chicago supported a Kraft relationship with Nascar to launch a brand-new promotion. Fans could enter a sweepstakes to win a trip to Homestead, Florida for the Nascar Sprint Cup to meet their favorite Team Kraft drivers and have an additional chance at winning $1 million.

Our website featured all sorts of engaging content for users, including FAQ snippets to learn more about several drivers on Team Kraft, including Matt Kenseth and Carl Edwards. I conducted live phone interviews with the drivers and architected the set of recorded questions we released on the website. The drivers were great team players, and Matt Kenseth gave some excellent answers to our questions.

Team: Barclay Anderson, Tim Sheridan, Bob Angone

Deliverables & Contributions:
IA, UX/UI lead