Eggo Waffles

Eggo carries household name recognition across the United States but needed a new jolt of energy after several years of parent company attention to other portfolio brands. Our team at Razorfish concepted a fun new way to get customers back on the wagon: a literal waffle wagon. We devised a cross-country tour for Eggo fanatics to track the wagon as it made its way from New York City, across to California and back, and plan an encounter to get a free waffle breakfast. Our website also encouraged users to upload examples of their favorite way to eat an Eggo for a chance to win sweepstakes prizes.

Most importantly, I got to illustrate the concept work for the waffle wagon.